Optimising Your Images For SEO

Did you know you need to optimise the images on your website for SEO?

Here are 3 easy tips to improve the images on your website so that Google will love you a little more, and send lots of traffic your way.

Use Keyword Rich Alt-tags

Your alt-tag is the most important of the three for SEO purposes.
Search Engine crawlers don’t see images as the human brain does. They rely on a description of what the image is about, this is where the Alt-tag comes in handy.
Also, there may be occasions where the image is not available to the reader, e.g. they could be visually impaired or have turned off images in their web browser. For SEO it’s best to use keyword rich alt-tags that describes what the image is about. However, you need to take care to avoid keyword stuffing, as Google could actually penalise you for this.
To avoid keyword stuffing be specific, Google is mastering the ways in which people try to work around the system

Use Keyword Phrases In Your Image Filename

The filename is what the image is called on your computer, you should name the image using the keywords you have used in your URL, I’m hoping you are aware that its crucial for excellent SEO to have a keyword rich URL!

Give Featured Images A Title

The title-tag are the words that show up when your mouse hovers over an image. You should use this for featured images and images that link somewhere, so the reader knows where you’ll go if you click on the image, or it could have a call to action like “Buy one get one free!”.

Here is an example of a blog post I wrote for a building company about building a deck

how to optimise your file for seo
how to optimise your image for seo

If your images are optimised for SEO, then crawlers will find it easier to index your web pages, and it will help to improve your rankings.

A useful guide to SEO can be found here

If I can help you with on-site SEO then contact me, I’d be happy to help.

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